{"id":125993,"date":"2026-10-28T07:46:34","date_gmt":"2026-10-28T07:46:34","guid":{"rendered":"https:\/\/adjoe.io\/success-stories\/%ec%b9%b4%ec%b9%b4%ec%98%a4%ec%97%94%ed%84%b0%ed%85%8c%ec%9d%b8%eb%a8%bc%ed%8a%b8-%ec%95%a0%eb%93%9c%ec%a1%b0-playtime-%eb%8f%84%ec%9e%85-%ed%9b%84-%eb%a6%ac%ec%9b%8c%eb%93%9c\/"},"modified":"2026-11-01T15:34:11","modified_gmt":"2026-11-01T15:34:11","slug":"playtime-drives-3x-more-user-engagement-for-kakaopage","status":"publish","type":"story","link":"https:\/\/adjoe.io\/ko\/success-stories\/playtime-drives-3x-more-user-engagement-for-kakaopage\/","title":{"rendered":"\uce74\uce74\uc624\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uc560\ub4dc\uc870 \u2018Playtime\u2019 \ub3c4\uc785 \ud6c4 \ub9ac\uc6cc\ub4dc \ucc38\uc5ec \ubc0f \uad11\uace0 \uc218\uc775 \uc131\uacfc \ud5a5\uc0c1"},"content":{"rendered":"\n
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\uce74\uce74\uc624\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uc560\ub4dc\uc870 \u2018Playtime\u2019 \ub3c4\uc785 \ud6c4 \ub9ac\uc6cc\ub4dc \ucc38\uc5ec \ubc0f \uad11\uace0 \uc218\uc775 \uc131\uacfc \ud5a5\uc0c1<\/h1>\n\t\t\t<\/div>\n\t\t\t
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Kakao Entertainment<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\uad81\uadf9\uc801\uc73c\ub85c \ub354 \ub9ce\uc740 \uc6f9\ud230\uacfc \uc6f9\uc18c\uc124 \uc5d0\ud53c\uc18c\ub4dc \uc5f4\ub78c\uc744 \uc720\ub3c4\ud558\uace0, \uc9c0\uc18d \uac00\ub2a5\ud55c \ucd94\uac00 \uad11\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\uc600\ub2e4.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\uce74\uce74\uc624\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub294 \uc6f9\ud230 \ud50c\ub7ab\ud3fc\uc778 \uce74\uce74\uc624\ud398\uc774\uc9c0\uc640 \uce74\uce74\uc624\uc6f9\ud230, \uc74c\uc545 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\uc778 \uba5c\ub860\uc5d0 adjoe Playtime<\/strong>\uc744 \ub3c4\uc785\ud588\ub2e4.<\/p>\n

\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ucf58\ud150\uce20\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc18c\ube44\ud558\ub294 \uc0ac\uc6a9\uc790\ub294 \ubaa8\ubc14\uc77c \uac8c\uc784\uc5d0\ub3c4 \ub192\uc740 \uad00\uc2ec\uc744 \ubcf4\uc77c \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c, \uce74\uce74\uc624\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub294 \uac8c\uc784 \uae30\ubc18 \ub9ac\uc6cc\ub4dc \uacbd\ud5d8\uc774 \uc790\uc0ac \uc0ac\uc6a9\uc790\uce35\uacfc \ub192\uc740 \uc2dc\ub108\uc9c0\ub97c \ub0bc \uac83\uc73c\ub85c \uae30\ub300\ud588\ub2e4.<\/p>\n

\uae00\ub85c\ubc8c \uc778\uae30 \ubaa8\ubc14\uc77c \uac8c\uc784\uc744 \ud3ec\ud568\ud55c \uc591\uc9c8\uc758 \uac8c\uc784 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uac16\ucd98 Playtime\uc740 \uce74\uce74\uc624\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\uc758 \uc0ac\uc6a9\uc790\uce35\uc5d0 \uc801\ud569\ud55c \uc194\ub8e8\uc158\uc774\uc5c8\ub2e4.<\/p>\n

Playtime\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uac8c\uc784\uc744 \ud1b5\ud574 \ucd94\uac00 \ub9ac\uc6cc\ub4dc\ub97c \ud68d\ub4dd\ud558\uace0 \uc774\ub97c \uce74\uce74\uc624\ud398\uc774\uc9c0\uc758 \ucf58\ud150\uce20 \uc774\uc6a9\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud588\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud50c\ub7ab\ud3fc \uc7ac\ubc29\ubb38\uacfc \ucf58\ud150\uce20 \uc18c\ube44\ub97c \ucd09\uc9c4\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n

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\ub9ac\uc6cc\ub4dc \ucc38\uc5ec \uc0ac\uc6a9\uc790 \uc218 3\ubc30 \uc99d\uac00<\/h3>\n

Playtime\uc740 \uae30\uc874 \uba40\ud2f0 \ub9ac\uc6cc\ub4dc \uc624\ud37c\uc6d4 \ub300\ube44 \ucd5c\uc18c \ud55c \ubc88 \uc774\uc0c1 \ub9ac\uc6cc\ub4dc \ubbf8\uc158\uc744 \uc644\ub8cc\ud55c \uc0ac\uc6a9\uc790 \uc218\uac00 \uc57d 3\ubc30 \ub9ce\uc558\ub2e4.<\/p>\n

\uc774\ub294 Playtime\uc774 \ub354 \ub9ce\uc740 \uc0ac\uc6a9\uc790\ub97c \ub9ac\uc6cc\ub4dc \uacbd\ud5d8\uc73c\ub85c \uc720\uc785\uc2dc\ud0a4\uace0 \uc2e4\uc81c \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub370 \ud6a8\uacfc\uc801\uc774\uc5c8\uc74c\uc744 \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n

\uc0ac\uc6a9\uc790\ub2f9 \ub9ac\uc6cc\ub4dc \ucc38\uc5ec \ube48\ub3c4 1.9\ubc30 \uc99d\uac00<\/h3>\n

\ucd5c\uc18c \ud55c \ubc88 \uc774\uc0c1 \ub9ac\uc6cc\ub4dc\ub97c \ud68d\ub4dd\ud55c \uc0ac\uc6a9\uc790\ub97c \uae30\uc900\uc73c\ub85c, Playtime \uc0ac\uc6a9\uc790\ub294 \ub2e4\ub978 \uc624\ud37c\uc6d4 \uc0ac\uc6a9\uc790\ubcf4\ub2e4 \uc57d 1.9\ubc30 \ub9ce\uc740 \ub9ac\uc6cc\ub4dc \ucc38\uc5ec\ub97c \uae30\ub85d\ud588\ub2e4.<\/p>\n

\uc774\ub294 \uc0ac\uc6a9\uc790\uac00 \uc77c\ud68c\uc131 \ucc38\uc5ec\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0 \ub354 \ub9ce\uc740 \ub9ac\uc6cc\ub4dc \uae30\ud68c\uc5d0 \ubc18\ubcf5\uc801\uc73c\ub85c \ucc38\uc5ec\ud588\uc74c\uc744 \uc758\ubbf8\ud55c\ub2e4.<\/p>\n

\ucc38\uc5ec \uc0ac\uc6a9\uc790\ub2f9 \uad11\uace0 \uc218\uc775 42% \uc99d\uac00<\/h3>\n

Playtime\uc740 \uae30\uc874 \uc624\ud37c\uc6d4 \uc194\ub8e8\uc158 \ub300\ube44 \ucc38\uc5ec \uc0ac\uc6a9\uc790\ub2f9 \uad11\uace0 \uc218\uc775\uc744 \uc57d 42% \ub192\uc600\ub2e4.<\/p>\n

\ub192\uc740 \ucc38\uc5ec\ub3c4\uc640 \ubc18\ubcf5\uc801\uc778 \uc774\uc6a9\uc774 \uacb0\ud569\ub418\uba74\uc11c \uad11\uace0 \uc218\uc775\ud654 \uc131\uacfc\ub3c4 \uac1c\uc120\ub410\ub2e4.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n

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\uce74\uce74\uc624\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub294 Playtime\uc758 \uc131\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uce74\uce74\uc624\ud398\uc774\uc9c0\ub97c \ube44\ub86f\ud55c \ucf58\ud150\uce20 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0\uc11c \ub9ac\uc6cc\ub4dc \uacbd\ud5d8\uc744 \ub354\uc6b1 \uac15\ud654\ud574 \ub098\uac08 \uacc4\ud68d\uc774\ub2e4.<\/p>\n

2\ubc30 \ubc0f 3\ubc30 \ub9ac\uc6cc\ub4dc \ud504\ub85c\ubaa8\uc158 \ub4f1 \uc0ac\uc6a9\uc790\uac00 \uac8c\uc784\uc744 \ud50c\ub808\uc774\ud558\uace0 \ub9ac\uc6cc\ub4dc\ub97c \ud68d\ub4dd\ud574 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uae30\ud68c\ub97c \ud1b5\ud574 \ubc18\ubcf5 \ucc38\uc5ec\uc640 \ub9ac\ud150\uc158\uc744 \ub192\uc774\uace0, \uc9c0\uc18d \uac00\ub2a5\ud55c \uad11\uace0 \uc218\uc775 \uc131\uc7a5\uc744 \uc774\uc5b4\uac00\ub294 \ub370 \uc9d1\uc911\ud560 \uc608\uc815\uc774\ub2e4.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n

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\n\t\t\t\t\t\tJinu Yu Team Leader, AD Strategy\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n
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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t4399, \ud50c\ub808\uc774 \uc2dc\uac04\uc73c\ub85c \ub808\uc804\ub4dc \uc624\ube0c \uba38\uc26c\ub8f8 32.73% \uc131\uc7a5\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n <\/div>\n <\/div>\n <\/div>\n <\/article>\n\t\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Nectar\"\/\n\t\t\t\t<\/a>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tNectar Arcade: \ud3ec\uc778\ud2b8\ub97c \uc801\ub9bd\ud558\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n <\/div>\n <\/div>\n <\/div>\n <\/article>\n\t\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"\"\/\n\t\t\t\t<\/a>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\uc2a4\ud504\ub9c1\ucef4\uc988\uc758 \u2018\ud5ec\ub85c \ud0c0\uc6b4\u2019, adjoe\uc758 Playtime\uc744 \ud1b5\ud574 D30 ROAS 69.3% \ucd08\uacfc \ub2ec\uc131\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\n <\/div>\n <\/div>\n <\/div>\n <\/article>\n\t\t\t<\/div>\n<\/section>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

\n\t
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\ub2e4\uc74c \uc131\uacf5 \uc0ac\ub840\uac00 \ub418\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694?<\/h3>\n\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\ub300\ud654\ud558\uae30<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/section>\n\n\n\n

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