{"id":117205,"date":"2025-12-29T09:56:10","date_gmt":"2025-12-29T09:56:10","guid":{"rendered":"https:\/\/adjoe.io\/success-stories\/%ec%8a%a4%ed%94%84%eb%a7%81%ec%bb%b4%ec%a6%88%ec%9d%98-%ed%97%ac%eb%a1%9c-%ed%83%80%ec%9a%b4-adjoe%ec%9d%98-playtime%ec%9d%84-%ed%86%b5%ed%95%b4-d30-roas-69-3-%ec%b4%88%ea%b3%bc\/"},"modified":"2026-01-16T09:15:32","modified_gmt":"2026-01-16T09:15:32","slug":"hello-town-adjoe-playtime","status":"publish","type":"story","link":"https:\/\/adjoe.io\/ko\/success-stories\/hello-town-adjoe-playtime\/","title":{"rendered":"\uc2a4\ud504\ub9c1\ucef4\uc988\uc758 \u2018\ud5ec\ub85c \ud0c0\uc6b4\u2019, adjoe\uc758 Playtime\uc744 \ud1b5\ud574 D30 ROAS 69.3% \ucd08\uacfc \ub2ec\uc131"},"content":{"rendered":"\n
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\n\t\t\t\t\t\t\t\t \t\t\t\t\t\t\n\t\t\t\t\t\t\t\uc0ac\uc6a9\uc790 \ud655\ubcf4\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\uc2a4\ud504\ub9c1\ucef4\uc988\uc758 \u2018\ud5ec\ub85c \ud0c0\uc6b4\u2019, adjoe\uc758 Playtime\uc744 \ud1b5\ud574 D30 ROAS 69.3% \ucd08\uacfc \ub2ec\uc131<\/h1>\n\t\t\t<\/div>\n\t\t\t
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\ud37c\ube14\ub9ac\uc154<\/div>\n\t\t\t\t\t\t
\ubd04\uc774 \uc628\ub2e4<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\uc571<\/div>\n\t\t\t\t\t\t
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\ub300\ud55c\ubbfc\uad6d<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n
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\ud558\uc774\ub77c\uc774\ud2b8<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t69.3%\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\tD30 ROAS \uc99d\uac00\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\ud37c\ube14\ub9ac\uc154 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc131\uc7a5\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \ud655\uc7a5\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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\uc11c\uc6b8\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \ubaa8\ubc14\uc77c \uac8c\uc784 \uac1c\ubc1c\uc0ac \uc2a4\ud504\ub9c1\ucef4\uc988\ub294<\/a> \uce90\uc8fc\uc5bc, \ud37c\uc990, RPG \ubd84\uc57c\uc5d0\uc11c 3\uc5b5 \uac74 \uc774\uc0c1\uc758 \ub2e4\uc6b4\ub85c\ub4dc\ub97c \uae30\ub85d\ud55c \uae00\ub85c\ubc8c \uae30\uc5c5\uc785\ub2c8\ub2e4. <\/span><\/p>\n

\uadf8 \uc911 \ub208\uc5d0 \ub744\ub294 \uac8c\uc784\uc740 \uac15\ub825\ud55c \ucc38\uc5ec \uc7a0\uc7ac\ub825\uacfc \ucda9\uc131\ub3c4 \ub192\uc740 \uc0ac\uc6a9\uc790\uce35\uc744 \ubcf4\uc720\ud55c \uce90\uc8fc\uc5bc \uc2dc\ubbac\ub808\uc774\uc158 \ud0c0\uc774\ud2c0\uc778 Hello Town\uc785\ub2c8\ub2e4<\/a>. \uc2a4\ud504\ub9c1\ucef4\uc988\ub294 \ud55c\uad6d, \uc77c\ubcf8, \ubbf8\uad6d\uc744 \ub118\uc5b4 \uc804 \uc138\uacc4\ub85c \uc0ac\uc5c5 \uc601\uc5ed\uc744 \ud655\uc7a5\ud558\uba74\uc11c \uace0\uac00\uce58 \uc720\uc800\ub97c \ub300\uaddc\ubaa8\ub85c \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud588\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n

\uc774 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ud300\uc740 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub97c \ub192\uc774\uace0 \uc7a5\uae30\uc801\uc778 \uc218\uc775\uc131\uc744 \ubcf4\uc7a5\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uc774\ubca4\ud2b8 \uae30\ubc18 \ubcf4\uc0c1 \ubaa8\ub378\uc778 \ud50c\ub808\uc774\ud0c0\uc784\uc744 \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n

\ud1b5\ud569\uc774 \uc2dc\uc791\ub41c 2025\ub144 1\ubd84\uae30\ubd80\ud130 3\ubd84\uae30\uae4c\uc9c0 \uc2a4\ud504\ub9c1\ucef4\uc988\ub294 Playtime\uc744 \ud1b5\ud574 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc804\uccb4\uc5d0\uc11c 110\ub9cc \uac74 \uc774\uc0c1\uc758 \uc124\uce58 \ud69f\uc218\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc5b4\ub5bb\uac8c \uc774\ub7ec\ud55c \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\uc2a4\ud504\ub9c1\ucef4\uc988\ub294 \uae00\ub85c\ubc8c \ud655\uc7a5\uc744 \uac00\uc18d\ud654\ud558\uba74\uc11c \uc0c8\ub86d\uace0 \ub2e4\uc591\ud55c \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc218\uc775\uc131\uc744 \uc720\uc9c0\ud574\uc57c \ud558\ub294 \uc5b4\ub824\uc6b4 \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc874\uc758 \ubcf4\uc0c1\ud615 \ubbf8\ub514\uc5b4\ub294 \ud2b9\ud788 \uc9c0\uc18d \uac00\ub2a5\ud55c \uae00\ub85c\ubc8c \uc131\uc7a5\uc5d0 \uc911\uc810\uc744 \ub454 \uae30\uc5c5\uc5d0\uac8c \uc911\uc694\ud55c \ub450 \uac00\uc9c0 \uc601\uc5ed\uc778 \ud2b8\ub798\ud53d \uaddc\ubaa8\uc640 \ud0c0\uac9f\ud305 \uc720\uc5f0\uc131 \uce21\uba74\uc5d0\uc11c \uc885\uc885 \ud55c\uacc4\ub97c \ub4dc\ub7ec\ub0c8\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n

\ub300\uc2e0 \uc2a4\ud504\ub9c1\ucef4\uc988\ub294 \uaddc\ubaa8\ubfd0\ub9cc \uc544\ub2c8\ub77c \ucd08\uae30 \uc124\uce58 \uc774\ud6c4\uc5d0\ub3c4 \uac8c\uc784\uc5d0 \ubab0\uc785\ud558\uace0 \uc5ec\ub7ec \uc9c0\uc5ed\uc5d0 \uac78\uccd0 \ub192\uc740 ROAS \uc131\uacfc\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub294 \uc591\uc9c8\uc758 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc744 \ucc3e\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc2a4\ud504\ub9c1\ucef4\uc988\ub294 \uc2dc\uac04 \ubc0f \uc774\ubca4\ud2b8 \uae30\ubc18 \uc560\ub4dc\uc800\uc2a4\ud2b8\uc758 \ud50c\ub808\uc774\ud0c0\uc784 \uc194\ub8e8\uc158\uc744 \ud1b5\ud569\ud558\uc5ec \uc0ac\uc6a9\uc790 \ud655\ubcf4 \uc804\ub7b5\uc744 \uc124\uce58 \uae30\ubc18 \ucea0\ud398\uc778\uc5d0\uc11c \ucc38\uc5ec \uc911\uc2ec \ucea0\ud398\uc778\uc73c\ub85c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ud658\uc740 \ub354 \uae34 \uc138\uc158, \uafb8\uc900\ud55c \uc9c4\ud589, \ubc18\ubcf5 \ubc29\ubb38\uc744 \uc7a5\ub824\ud558\ub294 \ud5ec\ub85c\ud0c0\uc6b4\uc758 \uac8c\uc784\ud50c\ub808\uc774\uc640 \uc644\ubcbd\ud558\uac8c \ub9de\uc544\ub5a8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n

\ub2e8\uc21c\ud55c \uc124\uce58\uac00 \uc544\ub2c8\ub77c \uac8c\uc784\uc5d0 \ucc38\uc5ec\ud55c \uc2dc\uac04\uc5d0 \ub530\ub77c \ud50c\ub808\uc774\uc5b4\uc5d0\uac8c \ubcf4\uc0c1\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 Springcomes\ub294 \uc7a5\uae30\uc801\uc778 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c4 \uc0ac\uc6a9\uc790\ub97c \uc720\uce58\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc2a4\ud504\ub9c1\ucef4\uc988\ub294 \uc0ac\uc6a9\uc790 \ud488\uc9c8 \ud5a5\uc0c1 \uc678\uc5d0\ub3c4 52\uac1c\uad6d\uc5d0 \uac78\uce5c \uc560\ub4dc\uc870\uc774\uc758 \uad11\ubc94\uc704\ud55c \uae00\ub85c\ubc8c \ubcf4\uc0c1 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n

\uc774\ub97c \ud1b5\ud574 \uc131\ub2a5\uc758 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc5ec\ub7ec \uc9c0\uc5ed\uc5d0 \uac78\uccd0 \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \ub370 \ud544\uc694\ud55c \uaddc\ubaa8, \ub2e4\uc591\uc131, \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c Playtime \ubaa8\ub378\uc740 \uc2a4\ud504\ub9c1\ucef4\uc988\uac00 \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uce58 \uc788\ub294 \ud50c\ub808\uc774\uc5b4\ub97c \uc2dd\ubcc4\ud558\uace0, \ud655\ubcf4\ud558\uace0, \uc720\uc9c0\ud560 \uc218 \uc788\ub294 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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30\uc77c\ucc28 ROAS\ub294 69% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ud50c\ub808\uc774\ud0c0\uc784\uc744 \ud1b5\ud574 \ud5ec\ub85c\ud0c0\uc6b4\uc5d0 \ucc38\uc5ec\ud558\ub294 \uac83\uc774 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc2b5\uad00\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/div>\n\t\t\t
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\uc2a4\ud504\ub9c1\ucef4\uc988\uc640 adjoe\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 \ud601\uc2e0\uc801\uc778 \uacb0\uacfc\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n

\ud5ec\ub85c\ud0c0\uc6b4\uc740 D30 ROAS\uc5d0\uc11c 69.3%\uc758 \uc131\uc7a5\uc744 \ub2ec\uc131\ud558\uc5ec \ub2f9\ucd08 \uae30\ub300\uce58\ub97c \ubaa8\ub450 \ub6f0\uc5b4\ub118\ub294 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4. \uc804\uccb4 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc5d0 \uac78\uccd0, \uc2a4\ud504\ub9c1\ucef4\uc988\ub294 52\uac1c \uc2dc\uc7a5\uc5d0\uc11c \uace0\ud488\uc9c8\uc758 \uc804\uc6a9 \uc0ac\uc6a9\uc790\uce35\uc744 \ud655\ubcf4\ud558\uace0 \uc804 \uc138\uacc4\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uac8c \ub41c \uc560\ub4dc\uc870\uc774\uc758 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 2025\ub144 1\ubd84\uae30\uc640 3\ubd84\uae30 \uc0ac\uc774\uc5d0 \uc124\uce58 \uc218\uac00 110\ub9cc \uac74\uc744 \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n

\uc774 \ud655\uc7a5\uc73c\ub85c \uc2a4\ud504\ub9c1\ucef4\uc988\ub294 \uae30\uc874 \ubcf4\uc0c1\ud615 \ubbf8\ub514\uc5b4\ub85c\ub294 \uc811\uadfc\ud560 \uc218 \uc5c6\uc5c8\ub358 \uc0c8\ub85c\uc6b4 \uc218\uc775 \uae30\ud68c\ub97c \uc989\uc2dc \ud655\ubcf4\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n

\uc774\ubc88 \ud611\uc5c5\uc5d0 \ub300\ud574 adjoe\uc758 \uc218\uc694 \uc131\uc7a5 \ub2f4\ub2f9 \uc218\uc11d \ub9e4\ub2c8\uc800\uc778 \ucf00\uc774\ud2b8 \uac15\uc740 “\uad11\uace0\uc8fc\ub4e4\uc740 adjoe\uc758 \ud50c\ub808\uc774\ud0c0\uc784\uc744 \ud1b5\ud574 \uc7a5\uae30\uc801\uc778 \uc0ac\uc6a9\uc790 \uc720\uc9c0\uc728\uacfc \uc548\uc815\uc801\uc778 ROAS \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218<\/em> \uc788\uc2b5\ub2c8\ub2e4 . \uc2a4\ud504\ub9c1\ucef4\uc988\uc758 \uc815\ubc00\ud55c \ub9c8\ucf00\ud305 \uc2e4\ud589\uacfc \uacb0\ud569\ub41c \uc774\ubc88 \ud30c\ud2b8\ub108\uc2ed\uc740 \uac15\ub825\ud55c ROAS \uc131\uacfc\ub97c \uc720\uc9c0\ud558\uba74\uc11c \uaddc\ubaa8\ub97c \ud655\uc7a5\ud558\ub294 \ub180\ub77c\uc6b4 \uacb0\uacfc\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4.”\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/em><\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\uc2a4\ud504\ub9c1\ucef4\uc988\ub294 Playtime \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uacf5\uc5d0 \ud798\uc785\uc5b4 \ucc38\uc5ec \uae30\ubc18 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \uc804\ub7b5\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c Playtime \ucea0\ud398\uc778\uc744 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc73c\ub85c \ud655\uc7a5\ud558\uace0, \ucd5c\uc801\ud654\ub97c \uac1c\uc120\ud558\uba70, Hello Town\uc5d0\uc11c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \ud5a5\ud6c4 \ubaa8\ub4e0 \ud0c0\uc774\ud2c0\uc758 UA \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uacc4\ud68d\uc785\ub2c8\ub2e4. <\/span><\/p>\n

\uc2a4\ud504\ub9c1\ucef4\uc988\uac00 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc785\uc9c0\ub97c \ub113\ud600\uac00\uba74\uc11c \uc560\ub4dc\uc870\uc774\uc758 \ud50c\ub808\uc774\ud0c0\uc784\uc740 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \uc804\ub7b5\uc758 \ud575\uc2ec \uc694\uc18c\ub85c \uc790\ub9ac \uc7a1\uc744 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5, \uc7a5\uae30\uc801\uc778 \ud50c\ub808\uc774\uc5b4 \uac00\uce58, \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uac8c\uc784 \uc5c5\uacc4\uc5d0\uc11c\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uacf5\uc744 \ucd94\uad6c\ud558\ub294 \uc2a4\ud29c\ub514\uc624\uc758 \ub178\ub825\uc5d0 \uc644\ubcbd\ud558\uac8c \ubd80\ud569\ud558\ub294 \uac83\uc73c\ub85c \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n

 <\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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\n\t\t\t\t\t\t\uc2a4\ud504\ub9c1\ucef4\uc988\uc758 CSO\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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