{"id":64336,"date":"2024-01-05T07:11:08","date_gmt":"2024-01-05T07:11:08","guid":{"rendered":"https:\/\/adjoe.io\/?post_type=glossary&#038;p=64336"},"modified":"2024-05-15T09:28:49","modified_gmt":"2024-05-15T09:28:49","slug":"medium-rectangle-mrec-ad","status":"publish","type":"glossary","link":"https:\/\/adjoe.io\/ja\/glossary\/medium-rectangle-mrec-ad\/","title":{"rendered":"Medium Rectangle Ads (MREC)"},"content":{"rendered":"\n<div class=\"glossary-description\">\n\t\t<div class=\"glossary-description__wrapper\">\n              <h1 class=\"glossary-description__title\">\n          What Is an MREC Ad?\n        <\/h1>\n      \t\t\t<div class=\"glossary-description__icon\"><\/div>\n\t\t\t<div class=\"glossary-description__text\">\n\t\t\t\tMRECs are medium rectangle ads that are usually 300 by 250 pixels in size that appear in apps and are not skippable. Users will find these ad units in most app verticals.\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"glossary-takeaways\">\n\t<div class=\"container\">\n\t\t<div class=\"glossary-takeaways__wrapper\">\n\t\t\t<div class=\"glossary-takeaways__title\">\n\t\t\t\tKey Takeaways\n\t\t\t<\/div>\n\t\t\t<div class=\"glossary-takeaways__text\">\n\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">MREC stands for <\/span><\/span>\u201cmedium rectangle ads\u201d<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They are nonskippable ad units that you can find in most app verticals\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publishers should serve MRECs where and when it matters most in their apps to users engage with them<\/span><\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How Does an MREC Ad Work?<\/h2>\n\n\n\n<p>MREC ads function like banner ads and can be placed in multiple ways, e.g. inside the content of the page or like&nbsp;<a href=\"https:\/\/adjoe.io\/glossary\/mobile-interstitial-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\">interstitial ads<\/a>. They take up a large proportion of a smartphone screen to catch the user\u2019s attention \u2013 more so than leaderboard banner ads. However, they do not take up a full screen. MRECs are usually static images or animated.&nbsp;This ad format is usually 300 by 250 pixels in size, but some <a href=\"https:\/\/adjoe.io\/glossary\/mobile-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad networks<\/a> also support other sizes, such as 450 by 450 or 300 by 300.<\/p>\n\n\n\n<p>You can use MRECs in an app in the following ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>as a banner, inside the content<\/li>\n\n\n\n<li>as an interstitial ad (it appears as an overlay, like an interstitial) \u2013 but it doesn\u2019t take up the entire screen<\/li>\n<\/ul>\n\n\n\n<p>Check your monetization provider documentation to understand which placement options are possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Are MRECs Popular?<\/h2>\n\n\n\n<p>In the in-app advertising space, the most popular banner sizes are the 320\u00d750-pixel leaderboard banner and 300\u00d7250-pixel MREC ad.&nbsp;<\/p>\n\n\n\n<p>Gaming apps use leaderboards more often, while non-gaming apps often <a href=\"https:\/\/adjoe.io\/solutions\/monetize-your-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">monetize<\/a> with MRECs. This is because MREC ads can be placed anywhere on the screen, including on pages where the user can scroll.<\/p>\n\n\n\n<p>Another benefit of using MREC ads is that users engage more with them than leaderboard banners ads, as they take up considerably more space on a smartphone screen. They\u2019re hard to miss.<\/p>\n\n\n\n<p>This means that they can also showcase an advertiser\u2019s game or app \u2013 or whatever is advertised \u2013 far better due to more space for creatives and branding elements. Attractive creatives are more likely to capture a user\u2019s interest \u2013 and in the case of mobile games \u2013 they are more likely to install the game and convert.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do You Maximize the Impact of MRECs?<\/h2>\n\n\n\n<p>App developers and publishers advertising or monetizing their app with MRECs should consider the following criteria if they want to reach their retention, engagement, or revenue goals.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>When:<\/strong> Publishers should serve MRECs in a way that doesn\u2019t disrupt the user and cause them to churn from the app.&nbsp;<\/li>\n\n\n\n<li><strong>Where:<\/strong> Publishers should place MRECs where most users are \u2013 in the most visible and high-traffic parts of your app.<\/li>\n\n\n\n<li><strong>What:<\/strong> Advertisers must perform <a href=\"https:\/\/adjoe.io\/glossary\/a-b-testing-apps\/\">A\/B tests<\/a> to find out which ad creatives will increase conversion rates.<\/li>\n<\/ul>\n\n\n\n<p>Monetization managers should carry out extensive and continuous testing in order to find out this data and maximize their revenue, while UA managers should test their creatives to find out what is most likely to lead to quality customers and users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>MRECs are medium rectangle ads you might find in both gaming and non-gaming apps.&nbsp;<\/p>\n\n\n\n<p>The most standard MREC size (300 by 250 pixels) allows advertisers to showcase their product \u2013 be it an app or game \u2013 with relatively large ad creatives. This increases the likelihood of advertisers acquiring new customers or users and publishers increasing their conversion rates.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1681207001782\"><strong class=\"schema-faq-question\">What Is an MREC?<\/strong> <p class=\"schema-faq-answer\">MRECs are medium rectangle ads that function like banner ads. Users will find them in most app verticals.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684739997985\"><strong class=\"schema-faq-question\">How Do MRECs Work?<\/strong> <p class=\"schema-faq-answer\">This ad format is usually around 300 by 250 pixels in size and takes up a large proportion of a smartphone screen to catch the user\u2019s attention \u2013 more so than banner ads. However, they do not take up a full screen.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684740031834\"><strong class=\"schema-faq-question\">How Do You Maximize Revenue from MRECs?<\/strong> <p class=\"schema-faq-answer\">To maximize their ad revenues from MRECs, publishers must make sure they serve their ads in the right place at the right time, with the right creatives.<br\/><br\/><\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n","protected":false},"author":25,"featured_media":64355,"menu_order":0,"template":"","ppma_author":[46],"class_list":["post-64336","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is an MREC Ad: Why Are They Popular on Mobile? | adjoe<\/title>\n<meta name=\"description\" content=\"Find out what a medium rectangle ad is in mobile adtech. 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