In 2012, a modest team of 5 people established what is now known as the multinational gaming company Bagelcode. Today Bagelcode has expanded from a team of 5 to a company with offices in Seoul, London, Tel Aviv, and Dnipro and has become a major player in the Social Casino market with over 40M downloads globally.
As the competition for acquiring Social Casino users intensified, Bagelcode sought to scale its Club Vegas user base beyond its core English-speaking markets in order to expand its global presence. In order to achieve this, Media Buyer for Club Vegas, Julian Bacquet decided to look to adjoe when identifying new markets and developing a comprehensive strategy to scale their user base.
adjoe’s time based rewarded ad unit Playtime, rewards users in the in-app currency of the publisher’s app for their time spent playing third party games like Bagelcode’s Club Vegas. For every minute a user spends playing Club Vegas they are then rewarded in the publisher’s in-app currency. Through its user opt-in, Playtime uses predictive algorithms to analyze adjoe first-party data in order to identify then create targeted campaigns based on a user’s profile. This includes: The use of post-install data allows Bagelcode to further identify and then optimize campaigns based on which user profiles have delivered the highest ROAS. By combining all data points, Bagelcode can develop a comprehensive bidding strategy that achieves their ROAS goals while scaling each campaign, giving Bagelcode the most insights when competing in the highly competitive Social Casino vertical.
By the end of November, adjoe became Bagelcode’s largest channel in Germany delivering approximately 75% of all paid installs. Three weeks after optimizing their approach, Bagelcode became the #1 Social Casino game in the German Play Store, a position which they still hold almost 6 weeks later.
As Bagelcode continues to expand globally you can expect to see Club Vegas continue to top Play Store charts as well as the introduction of new games in early 2021. As for the adjoe Bagelcode partnership, we are already in the process of analyzing and developing strategies to expand and enter new markets.